In 2026, Everyone Is Hosting Events to Reach Customers & Prospects.

Are You?

 

The companies who are winning right now aren’t just running more ads—they’re building real relationships through events.


If you’re not, you’re missing out.

A Founder's Mini Guide to Event Marketing

 

The prioritization principles behind marketing events that actually drive business results

 

Get the free mini guide
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There's been a shift.

If you want to build pipeline and customer loyalty in 2026 you have to host events. 

 

Most founders/marketers either:

Aren't hosting events yet (and don't know how to get started)

Or they are, but they're throwing something together without a plan to actual see ROI.

 

I'm giving you your starting point. The window right now is wide open. Attention is harder to earn and trust is harder to build. Events solve both—but only if you approach them the right way. The companies figuring this out now will have a massive advantage over the next few years.

Hi, I’m Lindsay.

I’ve been building high impact events for 17 years include 5 years leading events at Y Combinator and if you hired me as your Head of Events for $300K a year this is exactly where I would start. This mini guide breaks down the principles to get you hosting events that connect you with your prospects and customers and stop you from wasting time and money.

 

Who this mini guide is for: 

  • Founders who know they should be doing events, but don't know where to start
  • Teams experimenting with events but not seeing real ROI 
  • Marketers who want events to actually drive pipeline 

The Founders Mini Guide to Event Marketing

A simple framework for thinking about events like a growth channel—so you can make smarter decisions before you spend time or budget.

Free

Download Now